Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Tuesday, April 29, 2008

Feedburner Advances and AdSense in Your Feeds!

Within next few weeks selected publishers at www.feedburner.com, will have the opportunity to sign in using their Google Account. Feedburner became apart of the Google a while ago.

If you are among the selected few and decide to migrate the accounts, all of your settings, feeds will be managed through your new or existing Google account. Basically this is a single sign on that I have with Google, I sign in once and all my services like blogger, Google Docs, Google Analytics, AdSense are auto signed in. So if I am one I will be able to do the same with Feedburner as well!.

Thalking about AdSense, there will also be a tighter integration with AdSense. This should be good news for feed advertisers, and whom those plan to be. Google AdSense in your feeds! Wow.

There are few other changes as well, following is directly from the Feedburner blog;

As part of this Google Account migration, we will need to make a few process changes for our API partners. Effective immediately, the FeedBurner Management API will only be available for existing FeedBurner partners and those Google partners who currently have access to other Google AdSense APIs. The Awareness API will continue to work exactly as it did before, noting that once you migrate to a Google account, you will have to use your Google account credentials IF you use the authenticated API.

If, going forward, you do not want to sign in with a Google account, you can always take your feeds with you by redirecting your subscribers back to your source. Migration will ultimately be here for everybody, including all you MyBrand folks who are master of your domain.

tag: , , , ,

Saturday, November 03, 2007

Microsoft's web analytics tool, Gatineau, Introduced


After getting exposed by a attendee of ADChamps about Gatineau, screenshots and all, Ian Thomas, who is "responsible for bringing Microsoft's new web analytics solution, codenamed Gatineau, to market", decided to provide his own informative report and also about the beta program with that anyone interested could apply to be included.
He also provided some screenshots (one above) of his own; according to LiveSide, Microsoft's official news blog.
The Gatineau is not much different from Google Analytics but LiveSide says that it will be able to leverage Live ID to provide to offer demographic information. But I have already seen these information on other Analytics product, not only Google Analytics.
Of course as with any product that links user to the web, privacy concerns have come up regarding Live ID usage.
But Ian has replied the querry;
"the answer is that we do get this information from users’ Live ID (formerly known as Microsoft Passport) profiles, but I would stress that we get this information anonymously, and there is no use of PII (Personally Identifiable Information, such as name or e-mail address) in the product."

LiveSide Article

To request an invitation to Gatineau: http://advertising.microsoft.com/microsoft-adcenter-gatineau.

Lies Damn Lies (Ian's Website)