After getting exposed by a attendee of ADChamps about Gatineau, screenshots and all, Ian Thomas, who is "responsible for bringing Microsoft's new web analytics solution, codenamed Gatineau, to market", decided to provide his own informative report and also about the beta program with that anyone interested could apply to be included.
He also provided some screenshots (one above) of his own; according to LiveSide, Microsoft's official news blog.
The Gatineau is not much different from Google Analytics but LiveSide says that it will be able to leverage Live ID to provide to offer demographic information. But I have already seen these information on other Analytics product, not only Google Analytics.
Of course as with any product that links user to the web, privacy concerns have come up regarding Live ID usage.
But Ian has replied the querry;
"the answer is that we do get this information from users’ Live ID (formerly known as Microsoft Passport) profiles, but I would stress that we get this information anonymously, and there is no use of PII (Personally Identifiable Information, such as name or e-mail address) in the product."
LiveSide Article
To request an invitation to Gatineau: http://advertising.microsoft.com/microsoft-adcenter-gatineau.
Lies Damn Lies (Ian's Website)
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