Official Google Reader Blog: Reading gets personal with Popular items and Personalized ranking

Google Reader is bringing in some changes that will aid you in locating more interesting content than you already have discovered. When Google launched the Personalized Search in 2005, we were skeptical because we were worried about personal information. But we came to realize that it helped us in our searches.
Now the same search feature is helping you with your reading habits, that you do with your Google Reader.
The Explore section helps you find new content, with the two new features Popular items and recommended sources, which uses your Reader Trends and Web History (if you're opted into Web History) to generate a list of feeds we think you might like.
Personalized Ranking will help you with sorting your articles, using "Sort by Magic" under the Feed Settings menu in your reader. The traditioanl sort options are still there but better because it is based on your reading and sharing habits. If you try these out, please let the them know about how you feel about them on Reader help group, Twitter or the Reader section of Get Satisfaction, a third party support community.
Reading gets personal with Popular items and Personalized ranking
Reading gets personal with Popular items and Personalized ranking

NewsGator Adopts Google Reader As Its Online COmpanion

RSS Readers
From Agust 31, Google Reader will become the online vehicle for NewsGator. News Gator has announced that Googlr Reader will be the companion and the synchronization platform for its RSS Reader applications. NewsGator has FeedDemon, for Windows and NetNewsWire, for the Mac as RSS readers. It also has an iPhone App, NetNewsWire for the iPhone, one of the favorite nes readers.
New versions of FeedDemon and NetNewsWire are available as of today, NewsGator mentions NetNewsWire for iPhone will be available soon.
If you need any futher encouragement, following paragraph will give you plenty;
"Users of FeedDemon, NetNewsWire for Mac, and NetNewsWire for the iPhone will have 30 days to download new versions of these applications that can synchronize with Google Reader. Syncing will give you a consistent reading experience across your PC, Mac, iPhone, and web browser. For example, if you add a new RSS feed, organize your folders, or mark some stories as read on one device, the changes will immediately reflect across the others. Users of NewsGator Go! can select from the mobile RSS reader options that synchronize with Google Reader."
NewsGator

Tags: iPhone App, NetNewsWire for the iPhone, RSS Reader, FeedDemon, google reader, NetNewsWire, newsgator

Party with Blogger & Google Reader At South By SouthWest (SXSW)

Google Buzz just announced that it is going to host a party together with Google reader team at the SXSW and if you are attending, check out the venue at Six Lounge (117 W 4th St @ Colorado) on Sunday,
Blogger Buzz: Blogger & Google Reader Party @ SXSW

Tags: Google, Google blogger, google reader, SXSW