Friday, May 30, 2008

Bloglines VS Google Reader, Show Me The TOPDOG

I came across a post by Heather Hopkins of Hitwise about how Blogline doing it's deeds against Google Reader. I use both bloglines and Google Reader and so does my collegues. So who is the top dog? Who does the best fetching? (TOPDOG is the best hotdog around where I live and where we get our midnight snacks, usually two dogs! Calabrese and Hot Link, eaten on the street, leaning against the car! So this dog fetches me, time to time)

According the analysis done by the lady and her firm Hitwise, Bloglines is still running in the front but Google Reader is steadily closing in.

I am more of a numbers guy than a word guy, so I am going to grab some graphs and let you go and digest the words of Heather later. The graph above is how they stood in August of last year and the one below is how they are doing now. Both are heavy climbers and Google Reader seem to be doing some catch up. There are other players as well but these two dominate the scene now. (until Feedotopia shakes the ground!)

But the gem of the analysis was the graph below!. These are the downstream visits to publishers from both Bloglines and Google reader. This makes me want to have Google Reader be my traffic cop. Because except shopping, Photography and personal blogs, Google Reader seem to be doing wonders. I think Photo attributes to the new Flickr feed module in Bloglines Beta. I use the feature a lot and I like it. Further more if you are a Shopping or Retail site, it is better to have Bloglines behind you!.Following is Heather's view of it;
  • The top downstream category for both feed readers was News and Media. However, Google Reader sent 61% more visits to News and Media websites than Bloglines.
  • Bloglines sent almost as much traffic to Blogs and Personal Websites as to News and Media (9.98% and 9.95% respectively). By contrast, Google Reader sent more than twice as much traffic to News and Media websites. This indicates that Google Reader users are more inclined toward mainstream media - using the reader as a front page of a newspaper - while Bloglines seems to be used more for following blogs.
  • Bloglines users are also more inclined toward Photography websites, while Google Reader users are more inclined to visit Television websites.
  • And the last difference I'll highlight is that Bloglines users are 24% more likely to continue on to a retail (Shopping & Classifieds) website.
You can see more data and Heathers analysis at her Blog, here is the post.
Bloglines Beta.
Google Reader

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