They also conversed with Scott Rafer, former CEO of Feedster, he said RSS is a "developer's tool." Widgets are perfect example of developers using RSS feeds to solve a problem, entertain, waste time etc. In this case, Scott is spot on.
All the links to articles and conversations are on the Pheedo blog.
Pheedo is according to about us on site;
"A lot has happened since Pheedo pioneered the feed advertising industry in 2003. It’s been amazing to watch our original idea, good as it may have been, grow into an industry-wide necessity. The speed of this evolution has taught us the importance of remaining focused on our customers, providing the thousands of bloggers, micro-publishers, large media outlets, and online advertisers innovative and flexible tools to capture and measure revenues through the sale of advertising."
Pheedo Blog article